Last night, as I was browsing sites of some of my favorite bands, I ran across Jimmy Eat World’s website. After looking around for a few seconds, I noticed that this site was significantly different than many of the other recent sites I’d visited. This was due to the fact that a large portion of the site’s content is generated by fans, not Jimmy Eat World. This trend of creating mini-social networks demonstrates how the web can be used as a platform to further connect businesses to their clients.
Short of creating a custom social network, business owners can maintain regularly-updated blogs as a way of creating an online community for clients & partners. Depending on the nature of the business, an open web-forum could be an effective way of encouraging collaboration among the ‘community’ that is your business. With new technologies such as Twitter, Facebook and YouTube evolving every day, the possibilities are endless. One emerging technology that could be very effective in fostering an online community is Facebook Connect, a topic that will be explored further in future Bottlecap blog posts.